Local Pillsbury Bake-Off contest finalist to share recipe at hometown Kroger store

What:                      Kroger shopper Doris Wallace will share the recipe that could be worth $1 million at a special event on March 10, 2012. Wallace’s Cream-Filled Strawberry-Brownie Cake beat out tens of thousands of entries to become one of the final 100 recipes in the 45^th Pillsbury Bake Off® Contest.  On March 26, Wallace will compete at the contest finals in Orlando for a chance at the $1 million grand prize.  Before competition day, Wallace will visit her local Kroger store to meet shoppers,  hand out cards with her delicious recipe and sample a key Pillsbury ingredient from the Cream-Filled Strawberry-Brownie Cake.

When:                      Saturday, March 10
11 a.m. to 4 p.m.

Where:                     Kroger
1601 E Race Ave.

                                Searcy AR 72143
(501) 268-5138

Notes:                      To learn more about the sixteen Kroger finalists, visit http://16bakeofffinalists.com.

About the Pillsbury Bake-Off® Contest

The Pillsbury Bake-Off® Contest originated in 1949, with the first competition at the Waldorf Astoria in New York City.  The contest was held annually from 1949 to 1978, when it switched to an every-other-year schedule.  The $1 million grand prize was first awarded in 1996 to Kurt Wait, who was also the first man to win top honors in the contest.  The 45^th Pillsbury Bake-Off® Contest finals will be held March 25-27, 2012, at The Peabody Orlando Hotel in Florida. On March 26, 100 finalists will compete in four categories—Breakfast & Brunches, Entertaining Appetizers, Dinner Made Easy™ and Sweet Treats—side-by-side in 100 GE mini-kitchens. Working in secrecy behind closed doors, a panel of food experts will taste the recipes prepared by the finalists and select the million-dollar grand prize winner. To see the final 100 recipes, visit www.bakeoff.com.

For questions about the Pillsbury Bake-Off® Contest, please contact Cristin Johnson
(cjohnson@coynepr.com) at (973) 588-2104.


About Kroger


Kroger, the nation's largest traditional grocery retailer, employs more than 338,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The company also operates 796 convenience stores, 363 fine jewelry stores, 1,067 supermarket fuel centers and 40 food processing plants in the U.S. Kroger was recognized by Forbes as the most generous company in the U.S. The company focuses its charitable efforts on supporting hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations in the communities it serves. Kroger contributes food and funds equal to 125 million meals a year through its partnership with more than 80 Feeding America food banks. For more information about Kroger, please visit www.kroger.com.