Almost 50 years after the landmark 1964
Surgeon General’s Report on tobacco, Dr. Regina Benjamin, United States Surgeon
General, released a new report and called on the nation to make the next
generation tobacco-free. According to the report, Preventing Tobacco Use
Among Youth and Young Adults, far too many youth and young adults are using
tobacco. Today more than 600,000 middle school students and 3 million high
school students smoke cigarettes. In Arkansas alone,
an estimated 23.5 percent of high
school students smoke.
Each day more than 1,200 people die due to
smoking. For every one of those deaths, at least two new youths or young
adults become regular smokers. And 90 percent of these replacement
smokers smoke their first cigarette before they turn age 18.
In Arkansas , the
latest data show that overall approximately 16,754 fewer Arkansas high school students
are users of cigarettes now than in 2000. Nationwide, declines in the use of
tobacco by youth and young adults have slowed for cigarette smoking and stalled
for smokeless tobacco use after years of steady progress.
The comprehensive report provides further
scientific evidence on young people’s sensitivity to nicotine. The younger they
are when they start using tobacco, the more likely they are to get addicted and
the more heavily addicted they will become. Nicotine addiction will cause about
three out of four teens to smoke into adulthood, even if they intend to quit
after a few years.
The report finds that
tobacco marketing is a key factor in causing young people to start using
tobacco, and nicotine addiction keeps them using it. More than $1 million an hour is spent on
marketing tobacco products in this country--and 99 percent of all new smokers
come from youth and young adult populations who are enticed to smoke by this
marketing. Tobacco companies say their marketing only promotes
brand choices among adult smokers –but regardless of intent, it encourages
underage youth to smoke. The more young
people are exposed to cigarette advertising and promotional activities, the
more likely they are to smoke. The
report shows tobacco advertising and promotion encourages the myth that smoking
makes and keeps you thin. This message
is especially appealing to young girls.
This report concludes that teen smokers are not thinner than
non-smokers.
Images in tobacco marketing make tobacco use
look appealing to young people, who want to fit in with their peers. Kids and teens see smoking in their social
circles, movies they watch, video games they play, Web sites they visit, and
many communities where they live.
Smoking is often portrayed as a normal, acceptable, even appealing
activity; young people exposed to these images are more likely to smoke. And in 2010, nearly a third of top-grossing
movies for children – those with G, PG, or PG-13 ratings – contained images of
tobacco use. The report concludes that smoking in movies causes youth to start
smoking.
“The evidence in the new Surgeon
General’s report clearly demonstrates the need for intensified and sustained
efforts to prevent our young people from using tobacco,” said Dr.
Carolyn Dresler, medical director for the Arkansas Tobacco Prevention and
Cessation Program. “We know what works: comprehensive efforts that include
mass media campaigns, 100 percent smoke-free laws in restaurants, bars and
worksites, high cigarette prices, evidence-based school programs, and sustained
community-wide efforts. We must redouble our efforts to protect the young
people in Arkansas .”
While the long-term health effects of tobacco
use are well-known, this report concludes that smoking early in life has
substantial health risks that begin almost immediately--even for youth and
young adults. For heart disease, we see
early damage in most young smokers and those most sensitive die very
young. Smoking during youth and
adolescence slows down lung growth.
Teens who smoke are not only short of breath today – they may end up as
adults with lungs that never reach their full capacity. That damage is permanent.
Although the smoking rate among Arkansas high school students
has declined from 35.8 percent in to 2000 to 23.5 percent in 2010, each year
3,700 Arkansas kids under 18 become new daily
smokers. In addition, Arkansas continues to prevent
youth access to cigarettes. The
percentage of successful youth attempts to purchase tobacco from retail sources
has dropped from 21.9 percent in 2001 to 5.4 percent in 2012.
“If we adopted the strategies outlined in the
report, youth smoking rates would continue to decline,” said Dresler. “Most importantly, we would
greatly reduce the staggering toll that tobacco takes on our families and
communities.”
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