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Friday, February 3, 2012

POA marketing department out mining for leads

Hot Springs Village Property Owners’ Association staff manned booths at three trade shows in January. “The shows were very successful and brought in several hundred leads,” according to Dannet Botkin, POA Marketing Manager.

During the Chicago Live South Trade Show, 536 qualified retirement leads were acquired. These prospects will receive the new 2012 Visitor Guide and were leads referred to real estate companies in Hot Springs Village.

The St. Louis Golf Show was attended by 6,500 avid golfers and the staff collected 275 consent-to-contact cards. These leads will also receive the new visitor guide as well as a golf package flyer describing Village golf courses and golfing packages.

The Arkansas Marine Expo produced 25-30 leads for memberships while highlighting the eleven Village lakes and two full-service marinas to over 350 attendees.

Plans to attend three more trade shows in February and March include the Tulsa Golf Show on February 11-12, Kansas City Golf Show on February 24-26 and Milwaukee Golf Show on March 2-4. There will also be a full page ad for a discounted rate at the FLW Outdoor Expo that coincides with the Professional Bass Tour in Branson.

For more information, contact Dannet Botkin, Marketing Manager, at 922-5561.

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