Heifer and Mother's Day

Mother’s Day is fast approaching and we wanted to keep you informed of the many ways we are engaging our donors. We also wanted to ensure you had easy ways to engage with Heifer and leverage your influence and amplification.

As most of you are aware, alternative forms of giving has been a marketing message for many years, and this year we have added an ALT GIFT icon to all of our occasion-based giving marketing materials, including the upcoming Mother’s Day campaign: “Mom's Rules: Give Something Practical,” which can be found at http://www.heifer.org/alt-gift/mothers-day-media. (Time to buy a Heifer gift for your mother, wife, girlfriend, partner, daughter, sister, grandmother, cousin … you get the idea!)

Below is a summary of the ongoing marketing activities that will continue the drumbeat as we approach Mother’s Day:

· Check out Heifer's YouTube channel and watch "Heifer Mothers, We Thank You" … catch a preview here: http://www.youtube.com/watch?v=sslRv2Vgdxk

· Another infographic will be distributed building on the momentum surrounding the one that was published for Easter … catch a preview here: http://www.heifer.org/images/ext/heifer-mothers-day-infographic.jpg

· Have you read the Heifer blog lately? Check it out as we approach Mother’s Day: http://www.heifer.org/blog/

· World Ark's May issue has a beautiful photo essay of mothers from our projects and it is truly inspiring.

· Buy the May New Yorker Magazine and check out our ad that directs donors online to make a gift!

· Mia Farrow has penned an editorial that will be published on the Huffington Post May 7 or 8.

· We expect many celebrity followers to tweet on our behalf for Mother’s Day – Patricia Heaton, Adrian Grenier and Serinda Swan (Alton Brown has already started!)

· Some of our first coverage! http://www.looktothestars.org/news/8316-stars-suggest-charity-gifts-for-mothers-day

It’s an exciting time. We hope you will get involved as well by sharing the information, encouraging friends and family to choose Heifer as a way to give and let us know if you have ideas on how we can engage our audience further.

We wanted to leave you with this video that highlights the many faces of the women and the mothers we have assisted through the transformational work of Heifer International.
http://www.youtube.com/user/HeiferInternational.

Happy Mother’s Day!
Cheers,
Cindy Jones-Nyland
EVP of Marketing & Resource Development
(501) 416-6982
1 World Avenue, Little Rock | AR 72202 | United States
Cindy.Jones-Nyland@heifer.org | www.heifer.org